Key Takeaways
- A free GEO report is a one-time report that shows how you measure up against ChatGPT, Gemini, Perplexity, and Google AI Overviews and how you can improve your brand’s visibility in these AI-generated answers.
- Your visibility, brand mentions, brand position, sources, and competitors all in one report.
- You can treat your free GEO report as a starting point. Later on, switch to an AI mention tracker in order to find out what other changes occur over time.
Introduction
Just because your brand ranks high in Google search results doesn’t mean that it will return in answers provided by ChatGPT. A free GEO report reveals this and more within minutes. We will explain what a GEO report actually looks like, how to read it, and most importantly, what to do next in order to measure your AI visibility in a reliable manner.
What Is a Free GEO Report?
A Free GEO Report is a one-off snapshot of how you and your competitors are mentioned by AI tools and services in a Free GEO Report. This generative engine optimization report can be ordered for free within minutes and consists of 5 key performance indicators for your brand online.
For a strong online brand, MentionPilot’s Free GEO Report for AI-powered Overviews (ChatGPT, Gemini, Perplexity, Google AI Overviews) includes all 4 listed Overview tools and shows how well your website’s online brand is included in answers generated by each tool for any given website URL entered.
Why AI Visibility Needs Its Own Measurement
Note that Google ranking positions help to determine where in the list of links to a website a webpage sits. In contrast, AI answers to questions are typically provided in short form and list several brands within the single reply provided to the question. The buyer is typically to read only that single reply to the question.
And a high ranking on Google does not automatically mean you will be included in the short list of AI answers (even when you are ranked #1 on Google for the same search term). Old rank reports only measure links and positions and therefore do not cover recommendations. As a result, although a brand may look very healthy in a report, in reality other brands will be preferred by buyers.
What Your Free GEO Report Shows
The report puts five things in one view:
- Visibility: How often your brand is mentioned in conversations related to your niche.
- Mentions: Where your brand name gets mentioned in real answers.
- Position: What position does your brand occupy in AI-generated answers that list several brands? Being first is very different from being fifth.
- Sources: The pages, domains, and other elements that generated the AI answers with mentions of your brand.
- Competitors: a list of your competitors and how often they are mentioned next to you.
Each question will have an answer, and collectively, they will identify your weak points and their root causes.
Curious where you stand?
Get your free GEO report today.
How to Get Your Free GEO Report?
It takes four small steps:
- Open the free GEO report page on MentionPilot.
- Enter your work email and your website URL.
- Click “Analyze brand.”
- Review the results for each AI platform.
Use your main website URL (and work email) so the free report includes results for your main brand and all versions of your website.
Who Should Run a Free GEO Report?
Most online-dependent brands. Marketing teams use it to test how a brand is treated by AI before creating content. Founders use it to test if buyers mention their brand name when asked for recommendations.
It’s also useful for companies to explain complex matters to their customers. For example, a report on AI search could turn a vague conversation into solid proof. We have a number of special features for agencies. They can use MentionPilot as a service for their clients and even rebrand it.
How to Read the Report Without Getting Lost?
Most people open a report and stare at the first number. Try a different order, which we call gap-first reading.
Competitors first. Who shows up where you do not?
- Sources next. Which sites feed those answers?
- So where do you show up, and are you close to the top of the list?
- Mentions last. Read the actual wording. Is it accurate and fair?
Your overall visibility score is basically a summary of how you’re doing, so it’s not really something you can use as a checklist to get things done.
What to Do After You Get Your Report?
Keep it simple! It is too easy to create a very long report and then try to tackle too many tasks. Focus on the most important few tasks and complete them.
- Rewrite key pages to ensure the main answer is in the first 2 lines of copy on each of those pages.
- Plan outside coverage of the same type as those sites on which your competitors’ answers are based (e.g., reviews, listings, articles).
- Fix wrong claims by updating the pages and profiles from which the AI most likely learned those wrong claims.
Save this to use as a comparison start point for the subsequent comparisons in the report.
Three Mistakes to Avoid
- Not only relying on one answer to one question because the AI reply to a question can greatly vary from query to platform to query. Looking for patterns in the replies is, in general, a much more successful way to use AI.
- Don’t chase after every single competitor; focus on the two or three biggest ones that constantly show up.
- Skipping the follow-up. A report is not complete without a second check to see if things have improved.
Why One Report Is Not Enough?
One AI report is like a picture taken at a certain time. The answers that AI provides can change very fast. This is why an AI mention tracker is monitoring your AI brand mentions on an on-going basis. It helps you to monitor changes, to check if your updates were successful, to monitor new competitors and to spot wrong information as early as possible. Instead of analyzing reports on a monthly basis, AI brand mention tracking provides you with a constant and up-to-date insight of your brand’s visibility in AI.
How to Choose From the Best AI Visibility Tools?
Plenty of products now claim to measure AI visibility. Judge the best AI visibility tools by what they show you, not by how polished the dashboard looks.
| What to Check | Why It Matters |
| Platform coverage | Buyers use more than one AI tool, so single-tool data can mislead you. |
| Prompt-level data | You need to see which exact questions mention you. |
| Source data | Sources tell you where to act. |
| Competitor view | Context shows whether you are gaining or losing ground. |
| Shareable reports | Your team and clients need results they can read quickly. |
Using a free trial is probably the best way to test a tool within the first week and see if it actually works with your brand’s data.
Final Thoughts
A free GEO report is the best way to get started and check out how your brand is described by AI today. MentionPilot serves as a great AI mention tracker for daily updates on various AI platforms, including ChatGPT, Gemini, Perplexity, and Google AI Overviews.
It is one of the top AI visibility tools that allows you to manage all your needs from within one dashboard, including creating custom prompts, tracking sources, viewing competitors, and more. Start with your free report and then sign up for a free trial when you’re ready to have MentionPilot start watching for you.
